Key contributors to spend include: dining, shopping, lodging and transport. The Index indicates expenditure categories that illustrate how people are spending when they visit these top performers. Cities ranked included: Johannesburg, Cape Town, Lagos, Casablanca, Cairo, Durban, Accra, Dakar, Entebbe, Tunis, Nairobi, Maputo and Beira.īangkok, a city that remained the top-ranked destination city by international overnight visitor arrivals with 19.4 million visitors in 2016 alone, provides a good case study on what cities in African can adopt.Īdditionally London, with 19.06 million visitors, can be used as blueprints for future planning given their strong focus on mobility.Īcross the top 20 destination cities, the majority of travel is conducted for leisure purposes. There were thirteen African cities ranked in the Index, indicating a great opportunity for tourism authorities to work together to better position the continents full and diverse offering. The Index ranks 132 global destination cities in terms of visitor spend, and provides insight on the fastest growing destination cities, and a deeper understanding of why people travel and how they spend around the world. The Mastercard Global Destinations Cities Index (GDCI) provides insight into the motivations and travel spend of visitors – a prime driver for development in the sector. The sector is especially important now when governments are seeking out ways to drive diversification as part of their growth strategies.Īfrican cities need to find efficient ways to develop into smart cities capable to not only attract visitors, but also to offer unique experiences and overcoming growing infrastructure demands. Tourism has been a catalyst for economic growth in Africa.
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